Tourism Alliance for a Welcoming Marin’s objective is to preserve the rights of homeowners in unincorporated Marin County to offer short-term accommodations, while fostering a culture of responsible hosting that respects the unique character of our coastal and inland communities. We serve as a unified voice for hosts to engage with the Marin County Board of Supervisors and the Community Development Agency (CDA).
Visit Marin, Stay at an STR.
The landscape for STRs in Marin changed significantly with the passage of the new ordinance in 2024. Our coalition is actively engaging on:
The County has implemented a countywide cap of 1,200 licenses for unincorporated areas. We advocate for a fair distribution that acknowledges the differing needs of West Marin versus inland neighborhoods.
01
License Cap & Waitlist
02
Community Leaders
We share our stories highlighting the economic impact of STR — supporting local small businesses and contributing millions to the local economy.
03
Coastal Access
We work to ensure that Marin’s Local Coastal Program (LCP) maintains a variety of visitor accommodations, ensuring the California coast remains accessible to families of all income levels.
04
Housing Solutions
We advocate for policies that support both hosted and unhosted rentals. Many members use their homes to offset the high cost of living while contributing to increased tourism in Marin.
Don't be a spectator—be an advocate.